Floral Theory | Logo project
Designing + art is such an amazing outlet for me, I love experimenting with different mediums and styles. I'm currently working on floral + botanic concepts for logos. I took some time tonight to freehand floral and botanical elements to see what I could improve on. Exercises like these help me visually understand lines and depth in the design and art process. Each line and value helps create depth and life to the floral sketches. I feel like you can't go too wrong in floral sketches because each design can take on a life of its own. I'm excited to improve and tweak some aspects of these sketches, and to digitize them for logo and design elements in the branding process!